Denny’s

Denny’s reached out with an idea of creating floating food for use on their menu. This challenge was right up our alley, and we were thrilled that they were trusting us with the project. Capturing the builds in camera as much as possible was very important to us, to ensure they felt real, and not overly composited. Through a series of extremely intricate sets with a menagerie of wires, pins, and various other improvised supports we brought their vision to life. The effort paid off, as the final images were exactly what the team was aiming for. From there, the partnership with Denny’s blossomed into an ongoing creative venture across multiple menu’s and a refreshed look that took the classic diner’s aesthetic into a current space.